Trent has spent 25 years building brands across some of the most complex and competitive categories in the world. Health. Pharma. Supplements. FMCG. Technology.
Artificial Intelligence / Technology
B2B and B2C technology brands face the same challenge: the product roadmap outpaces the brand story. Fractology aligns them.
Health and Wellness
Two decades building health and wellness brands from challenger to category leader. Pattern recognition across consumer mindset shifts, regulatory cycles, and retail execution.
Pharma and OTC
Specialised experience in regulated categories where trust is the brand. Deep understanding of the pattern gap between clinical evidence and consumer belief.
Vitamins and Supplements
One of the most pattern-saturated categories in retail. Success here requires reading the loop - what consumers believe, what they repeat, and what triggers loyalty vs. commoditisation.
FMCG
High-velocity, high-stakes. FMCG brands live and die by execution patterns. Deep experience across grocery, pharmacy, convenience and emerging DTC channels.
Patterned Advertising
Most advertising fails because it ignores the feedback loop. Trent builds campaign systems that read the market signal and evolve - creative that compounds, not campaigns that spike and die.
Trent does not run a consulting firm. He works directly with founders and executives who are serious about pattern-led growth. Engagements are selective. The work is deep. The outcomes are measurable.
Trent works with a small number of clients at any one time.
Every engagement starts with a single conversation. If the pattern is right, we go from there.